Case study

For my case study I decided to do Spider-man: No Way Home. I need to research about the history/targeted audience, production, distribution, marketing, cross-media convergence and synergy. 

 

Production                                                                                            At the end of the Spider-man: Far from Home movie it shows that Spider-man identity was been revealed as Peter Parker. Spider-man: No Way Home is a sequel/continuation for that. McKenna and Sommers started working on the script around December 2019. They started filming mid-2020. Then was released on December 17, 2021. Their budget was a total of 200 million USD. Leigh Folsom and Jeffrey Ford are the ones that edited the movie.

History/targeted audience

This movie is being made as a sequel to Spider-man: Far from Home. Many Spider-man fans were waiting to see what happened next. My guess would be their targeted audience is the people who are interested to see what happened.